Brittaney Kiefer
Brittaney is Adweek's European creative editor based in London. Before joining Adweek, Brittaney was creativity and culture editor at Campaign. Before that, she was a reporter and editor at PRWeek.
4 Creative Sustainability Campaigns That Cut Through the Noise
It’s apparent that in recent years, sustainability has become increasingly top of mind for marketers. But amid doom-and-gloom calls or greenwashing claims, it can be all too easy for consumers [...]
In Molson’s Feel-Good Summer Campaign, Backyards Are a State of Mind
Molson aims to modernize the brand and become more inclusive with its summer campaign.
BBC Speaks to News Weary Consumers in First Global Brand Campaign
The BBC's first brand campaign outside the U.K. positions itself as a more trusted news source in the American market.
Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
Heineken collaborated with Bodega to create The Boring Phone, a device with reduced tech to encourage Gen Z to embrace fulfilling social lives.
CeraVe’s Super Bowl Follow-Up Is a Romcom Trailer With a Bizarre Twist
CeraVe followed up its successful Super Bowl campaign by heading to the cinema with an unexpected romcom trailer.
Lil Yachty’s Instagram Stunt Proves the Power of Inclusive Campaigns
Rooting work in the community is crucial to success, Instagram and Wieden+Kennedy leaders said at Social Media Week.
Simone Biles Returns to the Mat in Powerade’s Stirring Olympics Ad
Powerade's ad follows Olympic gymnast Simone Biles as she returns to the mat and reflects on her decision to take a pause.
Elvie Lights Up Times Square to Smash Postpartum Taboos
Femtech brand Elvie puts maternal health under the microscope with its first Times Square billboard.
Velveeta Isn’t a Cheese Brand, It’s a Lifestyle Brand With Celebrity Clout
The Kraft brand is on an unconventional journey with Johannes Leonardo to woo young consumers.
Kristen Wiig Reprises Her Iconic SNL Character, ‘Target Lady,’ in Target’s National Campaign
Kristen Wiig reprises her Saturday Night Live character for the retailer's national ad campaign.