Comedians in Cars Testing Panties: Natasha Leggero and X Mayo Hit the Road for Thinx
Thinx's two-minute short film combines a product demo with cheeky improv set against the urban sprawl of Los Angeles.
How Swehl Is Capitalizing on the Molly Baz Billboard Controversy
After highlighting adland's double standards, the brand has seen a 500% increase in site traffic.
Personalized Fitness: iFit Pioneers AI-Powered Workouts
CMO Mark Phillips talks iFit's journey and real-world community initiatives.
The Ordinary Shirks Beauty Marketing Conventions in Minimalist Ads
Billboards by Uncommon Creative Studio focus on the science behind the products.
Brave Commerce: Balancing Flavor and Health in Canned Drinks
Olipop CEO Ben Goodwin takes nutrition seriously.
Glamorous Rest: Unisom and Christian Siriano Host Slumber-Themed Met Gala Parade
The Martin Agency helps the brand put the 'beauty' in sleep on fashion's biggest night.
Gymshark Hires Abercrombie Vet to Take a Swing at the U.S. Market
Abercrombie and Fitch's Kim Dolder joins to drive brand North American expansion.
Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
With the nearly 2-minute spot—which guest stars his real-life dog named Waffles—Wilson is introducing three new hair and body care products.
Love Wellness Is Getting to the Root of Women’s Health
Bosworth founded the company to offer effective doctor-developed products.
How Do These Awful People Sleep at Night? On Mattress Firm Beds
Three ads from Mattress Firm, launching today, center on the rhetorical question, "How do you sleep at night?"
Elvie Lights Up Times Square to Smash Postpartum Taboos
Femtech brand Elvie puts maternal health under the microscope with its first Times Square billboard.
The Testicular Cancer Society Hijacks Soccer Highlights to Encourage Self-Exams
The campaign by FP7 McCann Dubai encourages regular self-examinations among a soccer-loving demographic.
Who Is the Chief Medical Officer of American Households?
Women are more likely to be responsible for healthcare-related decisions, but brands are missing out.
Drew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign
Dove, with help from Drew Barrymore, continues to address the ills of social media head-on, specifically the TikTok trend that has tweens snapping up anti-aging products.
Navigating Change in Connected Commerce With Kenvue
Eric Tarnowski of Kenvue on fostering transparency to effectively manage resistance to change.