Achieving outstanding social media ROI requires more than an understanding of platform trends, best practices for content creation, and actionable strategies to combine the two. You also need reliable benchmarks to help you measure your success. That’s exactly what Dash Hudson and eMarketer set out to do with their just-released, data-rich, cross-channel benchmarks report.

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More and more businesses are turning to third-party creators, influencers and affiliates to fuel their growth, and establishing mutually beneficial long-term relationships is critical. But what do brands need to do to keep creators happy?

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As third-party data deprecates and privacy regulations proliferate, marketers need to figure out how to foster deeper and more personalized one-to-one relationships with their best customers. One solution: a modern and data-focused loyalty program, which can power personalized marketing and data-driven strategies that evolve with your customers.

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It’s Upfronts season and TV advertisers are already busy locking in their annual media buys to attract the audiences of tomorrow, today. But once your upfront campaigns end, how do you stay connected with your brand's loyalists in a fast-paced world? The key is dedicating time and creative attention to evergreen ads.

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